What is the right next step for your hotel?
Whether it's your positioning, a new offer or the next stage of your guest experience: in a prepared 90-minute session we put your question in context, weigh the options and work out concrete next steps. You outline the question beforehand in a short questionnaire, and SALT prepares on your hotel, drawing on experience in hotel operations, guest experience and pre-opening. Some questions are settled afterwards, others need further work; that becomes clear in the session.
Putting your question in context
Whether it's positioning, a new offer or the guest experience: you see what lies behind your question and how it connects with the rest of your hotel.
Clarity about your options
Which routes make sense for your hotel and what they mean for guests, team and operations. That gives you a sound basis for your own decision.
Knowing how to move forward
Concrete next steps for your plans, so that after the session it's clear where to begin.
Particularly suitable: Owners and managers with a specific strategic question · When you want a well-founded second opinion but not (yet) a project
- 01Short preparation questionnaire
- 02Preparation on your question and property
- 0390 minutes by video call
- 04Written summary with the next steps
- 1Choose a time and pay
- 2Preparation questionnaire
- 3Session by video call
- 4Written summary

Penelope Sieper
Penelope founded SALT and brings a background in luxury hospitality, international and in leadership roles, including hotel operations, guest experience and pre-opening.
For you, that means strategic ambition, atmosphere and guest experience are thought through together with the reality of your operation, so that what is developed suits your hotel and your team can carry it.
Will my question be fully resolved afterwards?
You get a well-founded assessment and concrete next steps. Some questions can be settled in 90 minutes, others need further work afterwards.
Does a project have to follow?
No. The Strategy Session stands on its own.
Send an enquiry with your question; you'll get a personal reply and a suggested time. Once online booking is open, you choose a time directly.
For businesses only: booking exclusively for commercial or independent professional purposes. Our terms and conditions apply.