A clear character for your hotel, felt from the first impression to the farewell.
Many hotels have substance: a special place, a history, a stance of their own. And yet character, positioning and guest experience don't fit together clearly enough, or the concept feels more interchangeable than it needs to. The Signature Experience takes you from there to a clear position and a coherent guest experience of your own. You don't need to have decided on a repositioning first: over ten to twelve weeks we work out together what defines your hotel and where it should go, and translate that into atmosphere, communication, service and special guest moments, concrete enough for your team's everyday work.
A clear character
You know what defines your hotel and which guests it matters most to, and you can put it into words, for your team as well as for guests.
Well-founded concept decisions
Offers, presentation, spaces and service can be measured against one guiding idea. That makes decisions easier and clear to everyone involved.
A connected guest experience
Your positioning is translated into atmosphere, communication, service and special guest moments, and made concrete enough for your team to carry it day to day.
Particularly suitable: Existing boutique hotels whose character, positioning and guest experience don't yet fit together clearly enough · Owner-led hotels that want to bring concept and operations together
- Where do we stand?
- Who are we?
- What defines our hotel?
- Who do we matter most to?
- Where do we want to go?
- 01Uncover the substanceWhere your hotel stands today and what defines it at its core.
- 02Sharpen the directionWho your hotel matters most to and where it should go: your positioning.
- 03Make the guiding idea tangibleYour positioning becomes atmosphere, communication, service and special guest moments.
- 04Transfer into operationsProcesses, agreements and responsibilities, so your team carries the guiding idea day to day.
- 1Conversation
- 2Written proposal with phases, dates and payment plan
- 3Start after confirmation
Penelope Sieper
Penelope founded SALT and brings a background in luxury hospitality, international and in leadership roles, including hotel operations, guest experience and pre-opening.
For you, that means strategic ambition, atmosphere and guest experience are thought through together with the reality of your operation, so that what is developed suits your hotel and your team can carry it.
Does my hotel have to reposition itself?
No. It starts with what already defines your hotel. Whether that leads to sharpening or to a new direction becomes clear as we work together.
Do I need to book an audit or session first?
No. Every offer stands on its own. It starts with a conversation.
It starts with a conversation, followed by a written proposal with scope, timeline and price. Nothing starts before you confirm.
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